Search Engine Optimization (SEO)
is a vital part of any website owner or digital marketer’s work. This is unlikely to change in the new year, but that doesn’t mean you can just rely on old strategies. In fact, as browsing habits change, you’ll need to keep your SEO techniques up to date.
and page rankings. While nobody can tell for sure what the future holds, it is possible to get a good idea of what you should focus on for the next year.
In this article, we’ll discuss why SEO will continue to be a critical consideration in the upcoming year. We’ll also discuss some of the trends that may come to dominate your SEO strategy in 2021. Let’s get started!
Search Engine Optimization Made Easy
We take the guesswork (and actual work) out of growing your website traffic with SEO.
The Current State of Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
refers to a series of techniques for helping your site rank higher in search results. It’s an integral aspect of everyday work for most developers and content creators and looks poised to remain so for years to come.
improve SEO on your website
performing keyword research
to tailor your posts to match people’s search queries.
are continually changing
Core Web Vital minimum threshold
if you’d like to read more).
The ever-changing nature of SEO naturally means you can’t keep relying on the same optimization techniques over time and expect good results. As such, you’ll want to stay up-to-date with the changing world of SEO. This tutorial will help you keep your site optimized well into 2021 (and beyond).
SEO Trends: 12 Tips for Ranking Higher in 2021
To help you get a head-start on optimizing your content, we’re now going to take a look at some of the SEO trends that will be worth paying attention to in 2021. We’ll also give you some tips on adapting your content and strategy to take advantage of those trends. Let’s jump right in!
1. Prepare Your Site for Voice Search
has already nestled comfortably into many people’s lives. Perhaps you use Apple’s Siri, Amazon’s Echo, or Google’s Assistant, just to name three examples. As this technology becomes more prevalent, you’ll need to consider how voice search will affect your SEO efforts.=
optimizing for voice search
involves using more “natural phrasing.” After all, text searches usually involve stilted, compressed phrases like “best blog hosting 2019.” However, if you were to use your voice to search for the same information, you’d probably say something like: “What is the best hosting for blogs this year?”
to a greater degree. Since the ultimate goal is to use keywords people are likely to search for, this might actually make your job easier, as you won’t need to jam cumbersome key phrases into your content.
2. Use Schema to Markup Your HTML
Schema is structured data
adding this markup
can improve how your website displays (and ultimately ranks) in Search Engine Results Pages (SERP).
Schema markup be used
to benefit content such as creative works, events, recipes, organizations, people, and products. For example, a search result using Schema will display richer information than one without.
many tools available
employ a dedicated plugin
to help you take advantage of this SEO functionality.
structured data guidelines
offered in their webmaster tools. Ultimately, Schema is a vital addition to your website if you want search engines to read your products’ details rather than view your content as non-descript text.
Related: How to Write a Meta Description That Get Clicks
3. Optimize Your Site for Speed
Optimizing your site for performance
is something we’ve discussed in several previous posts. However, the importance of this step bears repeating. Loading times will undoubtedly remain a huge consideration in 2021, especially when improving your site’s rankings.
page speed for mobile devices
growing popularity of mobile browsing
. Since then, keeping load times short has been a primary concern for all website owners.
speed up your site
implementing a caching solution
optimizing your media files
tutorials on performance optimization
4. Make Use of Artificial Intelligence (AI)
The term Artificial Intelligence (AI) has a distinctly futuristic ring to it. So it’s no surprise that it’s going to play a major role in how SEO changes in the near future. We’re (unfortunately) not talking about hiring a robot to handle your SEO strategy, but that’s not as far from reality as you might expect.
return more relevant results
for specific queries.
use AI to its advantage
Tools that utilize machine learning
This solution helps you turn unorganized data, such as site analytics, into a clear narrative. In turn, that can help you spot patterns more quickly and start making improvements.
uses machine learning to help you optimize your content. It does that by offering suggestions for the actual content, adding structured metadata, and suggesting relevant links.
We suspect that this is only scratching the surface of what AI-based tools will be able to do in the future. As such, getting familiar with this technology now can give you a vital head start.
Related: 13 Simple Ways to Boost SEO on Your WordPress Website
5. Improve Your Mobile Pages
Google’s mobile-first index
means that the search engine now ranks pages based on their versions designed for mobile devices. As such, even if your site performs flawlessly on a desktop, but it’s hard to use and sluggish when viewed on a smartphone, your SEO rankings will likely suffer.
optimizing your site for mobiles
making your website responsive
, since the goal is for it to work well regardless of the screen size or device type used to view it.
on different screens
such as pop-ups
, you’ll also need to ensure that they don’t interfere with the mobile user experience.
and plugins are built with responsive design in mind. However, to avoid any issues, you should still make sure to test your site on multiple devices thoroughly.
Related: Link Building Made Easy — How to Create a Backlink Strategy
6. Focus on More Personalized Results
based on previous searches
or even the user’s location. If you try searching for “Where is the nearest coffee shop?”, you’ll be shown options that are close by.
appearing in answer boxes
by merely providing clear and organized information on your site. Using lists and distinct headings to summarize each page’s contents will also help Google parse and index the information, making it easier to get your site featured in the coveted “
7. Create an Optimized Knowledge Base
can be quite useful. However, you may not have considered the SEO benefits of a knowledge base.
quality content possibilities
, all of which can help you improve your SEO ranking. This includes creating specific content full of valuable keywords. Additionally, you can fine-tune your knowledge base experience to keep customers loyal and happy.
92% of customers
will switch to another company after three or fewer bad customer service experiences. This means you have a golden opportunity to knock out two birds with one stone — provide rich content and excellent customer service at the same time.
use of plugins
One thing to keep in mind: Since visitors to a knowledge base are not really looking to be entertained, you can just get down to business and cover the topic using highly optimized keywords.
Related: How to Write a Blog Post — A Step-By-Step Guide
8. Extend Your SEO Strategy to Your Social Media Channels
social media shares aren’t currently
a direct ranking factor, there does seem to be a correlation between social signals and rankings.
the more traffic
, since more people will see and talk about your site.
social media presence
when considering SEO. Focus on a few essential platforms and maintain a consistent strategy for sharing content and interacting with your followers. This will help you across all areas of your marketing.
Related: New to Influencer Marketing? Start Here
9. Shift Your Focus Away from Google Search
most popular search engine
by far. Still, it may not be a good idea to focus solely on Google’s ranking algorithms when putting together your SEO strategy.
Amazon’s search engine
over half of shoppers
second-largest search engine
to a much larger degree. If you have a lot of video and other non-text content, on the other hand, YouTube and similar platforms should be high on your list of targets.
10. Understand How Blockchain Affects SEO
” before, you’re not alone. While the concept is too complex to do full justice here, we can break it down in simplified terms. In essence, a blockchain is a list of records that cannot be modified after the fact. Every item — or block — in the chain is recorded and preserved as-is forever.
because using blockchain changes the relationship between advertisers and website owners. With blockchains, you can guarantee that every click is valid, meaning that the days of bot visitors are over. This will lead to improved
, meaning that sites won’t be able to get away with artificially improving their rankings using automated clicks.
learn more about blockchain
and how it can affect your site and business. This is a complex and nuanced topic, so being prepared is key. You may even wish to hire an expert to help you if you’re interested in implementing blockchain yourself.
11. Improve Your Technical SEO
” refers to making sure your site is compatible with the standards set by search engines.
another crucial consideration
delivered using HTTPS
in order to be labeled as “secure” in the Chrome browser.
few additional aspects
you’ll want to consider:
By designing your site in a logical way, you’ll make it easier for crawlers to catalog and index your pages, which improves your rankings.
This type of markup adds extra information to your pages, making them stand out more in search results.
Search engines penalize sites that feature the same content in more than one location. As such, you’ll want to ensure that you don’t repeat or re-use the same text.
As we mentioned, this is by no means a comprehensive list. However, it should be enough to get you started, whether or not you have an interest in development.
Related: The Top 11 SEO Best Practices for Domains
12. Use SEO to Optimize Your Videos
SEO as it pertains to video
content. This is increasingly important as video is becoming more prevalent by the day.
half of all internet users
watched at least an hour of online video every week. Site owners have started to take heed of this trend, and you can do the same. An easy way to start? Include videos on your site. Search engines consider the quality of your content and the length of time users stick around as ranking factors. By using video, you can improve both metrics.
improve SEO on the videos
clear and descriptive titles
the right video hosting platform
, and making sure to address your users’ questions and pain points. This will make sure your visitors get the information they need while improving your rankings at the same time.
3 SEO Tools to Improve Your Search Ranking
excellent SEO tools
to help you improve your rankings on popular search engines. Here are three options we recommend — at varying price points — to help you achieve your online goals.
1. SEO Toolkit
makes it easy for DreamHost users to become their own SEO pros at an affordable price.
With more than 100 automated checks and verifications, SEO Toolkit audits your site to identify potential issues. Then, it creates a personalized SEO plan along with a list of simple tasks you can tackle to start seeing search engine ranking improvements.
is a budget-friendly tool, costing only $4.99 per month. New DreamHost users can add SEO Toolkit when signing up for a hosting plan. Existing customers can enable SEO Toolkit directly in their panel.
is a 20-in-1 SEO suite with the largest keyword database on the market — a mind-blowing 20 billion keywords! This giant database makes it easy to figure out which keyword phrase will give you the biggest bang for your buck, find highly-searched related terms, and generate new ideas for your
content marketing efforts
What’s more, this SEO tool gives you a look under the hood of your competition’s text and media ads, so you can optimize your strategy.
While you can get up to 10 results for free per day, the best way to unlock Semrush’s features is to sign up for a Pro account ($99/month for an annual plan). The good news? We’ve worked out a special
14-day trial with Semrush
so you can see if it is a good fit for your site before splashing out any cash!
3. SEO Marketing Service
If you’ve learned anything from this article, it’s probably that SEO is a complex, multi-disciplinary marketing activity. And even if you want more traffic, it can be hard to take the time to focus on SEO when you’re busy running a blog or small business.
SEO Marketing service
brings together a team of SEO professionals to handle all the nitty-gritty tasks that go into getting a site to rank well.
In addition to creating and publishing new content for your site each month, our team will develop a keyword strategy and continuously optimize your existing website to improve your Google ranking on relevant search results over time. Plus, we’ll compile a monthly report for you to track ranking improvements and traffic growth.
We offer three plans — Startup, Business, and Enterprise — starting at just $399 per month.
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What’s Your Fave SEO Trend?
Search Engine Optimization (SEO) is not a static pursuit. As the internet changes, so do the parameters that determine how well your site ranks in search engines. This means you need to stay up-to-speed with the latest SEO trends in order to ensure continued success for years to come.
Are you ready to optimize your website for 2021? Consider DreamPress, our managed WordPress hosting solution. With automatic updates and strong security defenses, DreamPress takes server management off your hands so you can focus on what really matters: getting more traffic.
Learn more about plan options today