January 6, 2020
Technology has changed the way we commute, communicate and conduct business. Back in the day, establishing a brand presence was a daunting task. Today, it’s easy to become an online celebrity overnight.
The trouble comes with you having to sustain that reputation, monetise it and be consistent in your services. Blogging is a lifesaver for entrepreneurs who want to expand their reach and get more reader engagement.
The long-drawn battle between WordPress and BlogSpot is never-ending. BlogSpot is a sub-domain space owned and managed by Blogger.com. Here, bloggers have a platform for uploading, tweaking and holistically promoting their content. Check out these latest SEO tips to give your website a much-needed boost and outreach:
Getting Your Domain
First and foremost, you need to get your domain name. BlogSpot offers users the option of using the domain names they provide. However, with that, you will always have to bear the burden of BlogSpot’s branding.
Having a custom domain gives your blog its unique identity and space online. Purchase your domain from either BlogSpot or other dependable platforms to establish your presence. Customised domain names also make you more accessible and reachable.
Formatting the URLs
URLs determine the address of your blog. It is the pathway via which your readers can locate your content and differentiate it from the other numerous blogs out there. Permalink or permanent link should always be short and contain little to no stop words.
Stop words are usually the most common prepositions and conjunctions like “in”, “a”, “an” etc. These words are ignored by search engines and not indexed when they analyse search results.
BlogSpot gives you the option to edit the permalink and add the keywords that are relevant to your content. Adding the title of your post in the URL is another smart way to direct more traffic in.
Customising the Headers
The headers and sub-topics of the blog are of utmost importance. Each of your posts should have a suitable title for it. Also, try to have a summary and a meta description of 50 odd words in your content. This will give the reader a rough idea about what to expect from your blog. There are SEO tools for developers to edit the header as per their requirement. The trick is to keep the title catchy, unique and yet easy to remember. The audience should be able to identify with the content and get value from it.
Adding Relevant Keywords
Keywords are the most prominent and popular terms that users include in their online searches. BlogSpot offers bloggers the latest SEO technologies to check if the blog has the correct keywords and phrases that are trending online. Note that the keywords are integrated organically in your content. It shouldn’t look forced or stuffed unnecessarily. Most established bloggers try to keep a keyword density of 2-3%.
Linking Related Posts and Labels
Having related posts and labels related to your blog is an excellent way to distribute the traffic and generate more leads. Featuring other blogs and web pages also help you build better relations with other platforms out there. Ensure that your labels are not concentrated into one narrow channel though, spread it out evenly throughout your content. Having a name to club popular posts together also enhances its overall online visibility. Readers can now find your content and related posts faster.
Inserting Images and Graphics
Adding images and graphics to your blog makes it aesthetically appealing and attractive. However, there are some standard regulations that you need to follow when you’re working with images. Search engines like Google don’t usually read pictures unless accompanied by plain text. With BlogSpot, you get the option of adding text descriptions to images, making it readable. This can work wonders for your SEO ranking. Bloggers usually optimise their pictures by adding alt tags and title tags in every image that they post. Manually inserting the titles might seem like a cumbersome task but it does pay in the long-run
Integrating Meta Tags
Meta tags are HTML tags, used by search engines to analyse the page and rank it accordingly. The meta tags always mention the title of the blog post. This helps the SEO ranker understand the purpose of your post and the market it is targeting. Meta tags are slowly losing their relevance in the industry, though. You can use them to produce more keywords and target them to better sources.
Having a comments section is a great way to get immediate feedback on your content. Readers can now reach out to you with their opinions. It also gives you better insights into what readers want and what they appreciate. Often, the suggestions given by your audience inspire better ideas for future blog posts as well.
However, keeping a space for comments also has a downside. The internet is full of trolls and spammers who will pile unnecessary, irrelevant comments on your blog. With filters, you can track and remove comments that are problematic, vulgar, offensive or promoting other businesses.
About NoFollow Links
Adding external links is a lucrative way to widen your contacts and build more credibility. However, hyperlinking to third-party spaces might have a downside as well. With the Nofollow links option, you can keep search engines from tapping into your traffic. In BlogSpot, developers have the opportunity to add the “nofollow” attribute in their URL. This tells the search engine to ignore the URL without affecting the page rank in any way.
Blogging is a powerful tool used by brands to expand their reach and performance. It is accessible, intuitive and user-friendly even for people who have no prior technical experience. I hope that these SEO tips give you better insights into blogging and all that it contains.
Shantanu works as an inbound content marketer at GayCelebrant.Melbourne & has helped develop it to cater to the LGBTIQ Wedding industry since 2018. He has closely worked with Bronte Price to learn the traits of the Australian wedding industry and loves to share his acute observations through blogging, weaving them into a brand story. He also loves to cook, trek, travel, dance and claims to have found his “why” in helping small business owners bloom into established brands.