SEO has proven to be one of the top-most marketing strategies for businesses and organizations. The benefits of SEO are immense, especially when the cost is little or absolutely nothing. Every company, startup, or organization is using SEO as a powerful tool to maintain a solid position in the market place and level up their marketing game.
New websites are launching almost every day, and the online market competition is getting bigger and tougher. In such times, it becomes necessary to make the most out of SEO tactics and trends. So without further ado, let us dive into the upcoming SEO trends for 2020.
1) Snippet Gathers More Clicks
Featured snippets provide a better search experience for the user. Snippets are displayed on the search results; Google snippets give the customer short and additional information about the product or content of their interest that they have searched for, so make the snippet more attractive.
Rich snippets give click-through rate benefits to the websites, so it’s important that you take it seriously. Around 54% of clicks from Google SERPs come from featured snippets. To make the most of this SEO 2020 trend, you need to answer the most commonly asked questions in your featured snippet. Google determines which snippets are rich, depending on markup and what you include in it.
2) Secure Websites
Website security is not directly related to SEO strategy 2020, but it is a critical aspect of the website user experience. If a user sees the ‘’Not Secure’’ warning, they may decide not to proceed and will leave your webpage. This will lead to a high bounce rate, which will render your organic SEO strategies ineffective.
In such a case, it is imperative to enable the HTTPS protocol to your website, which gives your users a secure encrypted and authentic connection. Implementing HTTPS will give your site a minor SEO boost.
3) High-Quality Content is Best for SEO Strategies
Online ads will get more expensive in 2020. Around 91% of the total ad spend is viewed only for a second or less. This lead to $38 billion of investment in digital ads being wasted in 2018.
To effectively use SEO strategies, it is essential for businesses to provide high-quality content on their websites and other platforms. Users want content that is helpful, relevant, and timely. People will make their way to the search engines, and your web page must provide an answer for it.
Make sure the content is well-researched and has a logical structure to follow. The content should be easy to read and navigate through. Try to address the problems of the consumers and give solutions. Make it creative and add stories if you can, so you can develop a personal relationship with the readers. And most importantly, do include relevant keywords. If you need tips on writing good and creative content for SEO optimization, stay with us as we have some guidelines in the other section.
4) Digital Experience is the Most Popular Demand
Regardless of how good your content is, it won’t be effective if the web page does not load quickly or if the user interface is complex. It is a well-known fact that users leave a web page that takes more than a few seconds to open. This is a very important factor in SEO initiatives as a one-second delay can lead to a huge loss to your business.
Improve the page speed and focus on the user experience. Put yourselves in the viewer’s shoes and determine what is understandable to them. Do not use words or phrases unfamiliar to your audience for the sake of adding something creative or clever. If they do not understand what you mean in a split-second, they will return to the SERP. As a result, a high bounce rate will negatively impact the search ranking of your web page.
5) Artificial Intelligence is Becoming the New Norm
Artificial intelligence is going to be part of everyone’s daily life sooner than we expected. Businesses and organizations are using AI to create personalized and unique experiences for customers with better services. Google is using artificial intelligence to provide better search engine results to its users. SEO experts in 2019 already predict how important AI will become for search engine optimization in 2020. It can classify web pages precisely and determine the ranking of each.
6) Use of Other Search Engines
There is no doubt that currently, Google is the reigning search engine that is constantly updating its platform to improve the user experience. But there are other search engines that some people regularly use. Popular search engines like Bing, and DuckDuckGo requires that you optimize your content according to their standards so that you have a good rating. Depending on the nature of your business and product, understand what search engine it is most likely to be searched for on, and optimize your web page accordingly.